Mobile Gambling to Suit All Tastes
With the New Year period crammed with as much sporting action as usual on which to bet we could be forgiven for thinking that, as 2013 gets under way, there might be less choice on offer if we feel like taking to our mobile devices for a spot of gambling.
Of course there’s always an array of possibilities and, after last weekend, the F.A. Cup, football’s most popular domestic knockout competition on the planet (generating an unbelievable amount of money in online betting during the season), is hotting up betting-wise. Manchester, now with two elite clubs, heads the betting, with City slightly shorter with Ladbrokes at 7/2, just ahead of arch rivals United at 4/1. Liverpool look decent value at 11/1 while, further down a field that will see the lower division teams gambled on by their loyal fans, the once mighty Leeds are a whopping 150/1, Yorkshire neighbours Sheffield Wednesday and Barnsley both 300/1, and minnows Macclesfield 5000/1...
For the growing number of gambling4mobiles customers who combine reality TV viewing with online betting, the latest Channel 5 Celebrity Big Brother offering has a rather low-key line-up, which might explain why the bookies’ favourite to emerge the victor is a shiny new celebrity, namely Rylan Clark of X Factor fame. Despite - or perhaps because of – judge Gary Barlow’s constant and perhaps not unjustified criticism of his voice, the Essex icon-in-the-making remained a favourite of many viewers, knocking out ostensibly more deserving candidates along the way and no doubt raising a few eyebrows in bookmakers’ odds-making offices in the process.
Taking no chances this time around, Ladbrokes, for example, have installed Clark as a pretty short favourite considering anything can happen on these shows, and he’s currently available at odds of 6/4. It used to be that reality TV was the domain of a mainly female audience but the participation of sportsmen such as reality regular Neil ‘Razor’ Ruddock (7/1) and the mega-star of horse racing (and recent tabloid scandal target), Frankie Dettori (second favourite at 4/1), is sure to generate male betting attention, too.
Ladbrokes, incidentally, may well be only weeks away from spreading its influence on online gambling still further, with a possible buyout of the Global Betting Exchange (Betdaq) for an estimated £30m. The well-known bookmaker is already a ‘go to’ place for a broad range of mobile online gambling and sports betting fans but, in today’s ultra-competitive, increasingly technological world, the firm is clearly eager to take the final step in order to appeal to everyone.
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