Mobile betting: Turkeys for the Turkeys?
The novelty of the ubiquitous Christmas turkey tends to start wearing off well before Brits recharge their festive batteries in preparation for New Year and, for many, the gambling and betting frenzy brought to them by the traditional holiday sports extravaganza .
A whopping 87% of the population opts for the rather odd bird as their festive main course, which is why a good 10 million or so turkeys are sold every year.
This week 25 had their lives saved when practical jokers from online multi-platform giant Betfair decided it would be an amusing rouse to deliver a whole squad of the birds to the Majedski stadium, home of struggling Reading. As well as doing a good deed, Betfair awarded themselves a pat on the back for dropping off real turkeys for the footballing turkeys currently heading for the drop (get it?!).
Officials at Reading were apparently less willing to see the funny side, however, not least because the feathered visitors were wearing the team’s home blue & white strip at the time, but mainly because such frivolous distraction is hardly going to bolster the players’ confidence over a notoriously hazardous string of winter fixtures (a tough run against champions Manchester City, then Swansea, West Ham and high flyers Tottenham).
The main point, of course, was for Betfair to generate additional publicity in the run up to this unbelievably busy betting and gambling period (they and our other partners at gambling4mobiles will no doubt see a rise in numbers across the board between now and the beginning of 2013, with mobile casinos, bingo and poker and so on also proving popular alongside sports betting).
After being thrashed 5-2 at home to Arsenal recently, Reading are now as short as 2/13 favourites with a number of mobile betting firms to be relegated from the Premier League.
Here are the key 2012/13 Premier League relegation prices at the time of writing: Reading 2/13, QPR 4/5, Southampton 11/10, Wigan Athletic 8/5, Sunderland 7/2, Aston Villa 11/2, Newcastle United 9/1, Norwich 14/1...
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